• Creating effective merchandising and ecommerce strategies

Merchandising and Ecommerce Jargon Buster

Whether you’re looking for a particular phrase or place to return to when you need a reminder. I’ve made it even easier to understand Merchandising and Ecommerce jargon from A-Z

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

A

A/B Test

Add to Basket

Add to Cart

Affiliate

Affiliate Marketing

Availability %

Average Order Value

API

Average Selling Price

Average Time on Site

Average Transaction Value

B

B2B

Bounce Rate

B2C

Budget

Bottom of the Funnel Marketing

Buyer Persona

C

Campaign

Cart Abandonment Rate

Churn

Click Through Rate

Content Management System

Cancellation rate

Checkout

Churn rate

Cloud-based platform

Commitment

Cart

Checkout Abandonment Rate

Click and collect

CMS

Comp Shop

Competitor Analysis

Conversion Funnel

Conversion Rate Optimisation

Cost Price

CRM

Content Optimisation

Conversion Path

Cookies

Cover

Customer Relations Management

Content Optimisation System

Conversion Rate

Cost of Goods Sold

Critical Path

Cross Selling

CSE

CTA

CAC

CLV

Comparison Shopping Engine

Call to Action

Customer Acquisition Cost

Customer Lifetime Value

CSS

Customer Acquisition

Customer Journey

Customer Retention

D

Distribution center

Demand

Discount code

Dropshipping

Dead stock

D2C

Discount rate

Duty

Delivery proposition

Direct to consumer

Domain name

E

EBITDA

Email marketing

Electronic point of sale

Evergreen content

Editorial calendar

Engagement rate

Etail

Email

EPOS

Event-Triggered email

F

Faceted navigation

Fixture

Forward cover

Further markdown

FiFo

Flash sale

Freight

First in – First out

Forecast

Fulfillment

G

GDPR

GUI

Gift with purchase

Graphic user interface

Google analytics

H

Headless commerce

HTML

Hero image

Homepage

I

Inbound links

Inventory

Internet of things

Intake

Inventory management

Interactive product visualisation

IoT

J

Javascript

K

Keyword

Key performance indicator

Keyword stuffing

KPI

L

Landing page

Lessons learnt

Long lead supplier

Lead gen

Linear

Longtail keyword

Lead time

Logistics

Loss leader

M

Markdown

Marketplace

Merchandise mix

Markdown spend

Mega menu

Merchandiser

Marketing calendar

Mega-nav

Mis-Pick

N

Net income

Net sales

Net margin

New in

Net promoter score

NPS

No-follow link

O

Omni-Channel

On-site navigation

Order

Out of stock

Online value proposition

Open rate

Open to buy

OOS

On-page optimisation

Order fulfillment

OTB

OVP

P

Page views

Payment Service Provider

Product Detail Page

PIM System

Partial Shipment

PCI Compliance

Performance Marketing

PLP

Payment gateway

PDP

Personalisation

Product Listing Page

Price Lookup

Purchase Order

POS Cost

Point of Sale System

PLU

Pop-Up Store

POS Spend

PPC

PO

POS

POS System

Pay Per Click

Private Label

Product Discovery

Product Recommendations

Product Recs

Promo Calendar

Product Attributes

Product Filters

Profit

Promotions

Product Description

Product OVP

Product Lifecycle

Profit Margin

Q

QoQ

Quantity

QR Code

Quantity on hand

Qualified lead

R

Ranking

Recommended retail price

RRP

Return on Ad  Spend

Run rate

Recommendations engine

Reverse pick

ROI

Responsive design

ROAS

Return on investment

S

Segmentation

SERP

Service Level Agreement

Shopping Cart

Size Analysis

Sell-thru

Search Engine Optimisation

SLA

Shrinkage

Size Ratio

SEO

Search Engine Results Page

Session

Signage

SLOB

Social Media

SaaS

SKU

Social proof

SSL

Software as a Service

Stock Keeping Unit

T

Third party payment processor

Trade meeting

Transaction

Time lag

Trade plan

Transaction value

Trade call

Traffic

U

Unique visitors

Upper Funnel Marketing

User experience

UX

Universal Product Code

UPC

Up-selling

User interface

UI

UPO

UPT

User research

UR

V

Value

Visual search

Value-added Tax (VAT)

Voice search

Vertical Marketplaces

W

Web server

Wishlist

Wholesale

WoW

Window display

WSSI

X Y Z

XML Sitemap

YoY

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