Hi, I’m Andrea

a merchandising and ecommerce strategist, data analysis mentor, excel wizard, technical specialist & creative thinker.

Experience

With over 10 years of experience in Merchandising and Ecommerce, I help businesses optimise their digital platforms and achieve their goals.

A selection of companies I have previously worked for.

tkmaxx logo
next logo
miss selfridge logo
paperchase logo
lipsy logo
topshop logo
coast logo
groupon logo
john lewis logo
bugaboo logo

As a consultant I offer services to support businesses, of all sizes.

I support businesses increase the sales contribution from their digital platforms, using knowledge gained from my work experience in a variety of industries.

My focus is on implementing solutions that can bring sustainable growth. And implementing processes upskill individuals, and teams, in Ecommerce and Merchandising principles.

By taking a holistic approach, I enhance the end to end work process needed to support sales growth initiatives across digital platforms. Starting with stock planning and sales forecasting through to customer purchase.

If you are interested to find out how I can help you, please get in touch.

Values

Attention to Detail

Trustworthy Expertise

Knowledge sharing

Problem Solving

Skills

What will be the outcome of our time together

Effective Merchandising and Ecommerce strategies to support business goals.

Businesses with coherent strategies that support both Merchandising and Ecommerce objectives. Are better equipped to deliver growth, as well as a great service to their customers.

The skills and expertise I’ve gained from a varied 10 year career in Retail Merchandising and Ecommerce. Have given me a solid foundation and my inquisitive nature helps me to apply my knowledge to changing business needs and industry demands.

I have a proven track record of delivering year-on-year sales targets, optimising customer journeys and conversion rates. And have extensive experience managing budgets, sales forecasts and trading calendars.

My advanced Excel skills enable me to efficiently analyse and interpret data. To gather insights to inform decisions that deliver effective outcomes.

I am committed to pursuing goals with integrity, respect and excellence. I’m excited to bring my skills and experience to helping you and your teams realise their vision.

Merchandising

The presentation of the most relevant offering to your customers at the optimal time.

Ecommerce

The completion of a commercial transaction, electronically on the internet.

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Receive exclusive access to summaries of the content shared on my blog and socials. And the techniques behind my methodology.

Excel & ME templates

I have creates a range of templates and guides. That will support you on your data analysis journey.

From getting comfortable with daily and weekly checks. All the way to deep dive analysis, to outline the finer details of your next big opportunity!