Resource hub for Merchandisers & Ecommerce Managers

The place to find what’s needed to Plan, Trade, Merchandise and Optimise retail and ecommerce businesses.

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Your Data Analysis Fairy Godmother

It is my goal to empower the use data of make strategic decisions that set the path to success.

Effective data analysis can uncover business strengths. And outline what capabilities, and systems, are needed to support the ambitious pursuit of greatness.

I am passionate about sharing the knowledge I’ve gained, from over a decade working in Merchandising and Ecommerce. Advocating for the continuous use of performance data, to contextualise decisions. And producing effective outcomes aligned with long term goals.

A selection of companies I have previously worked for.

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Thoughtfully created resources and services. Focused on establishing effective strategies.

By the end of our time together, you’ll be confidently monitoring performance. And uncovering unique areas to continue to develop your strategy around, as you adapt to what ever may come your way.

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At Cabvision we have always been eager to have a clearer understanding of our online presence. Andrea created a presentation that showed us the importance of conversion funnels that could be used to set goals to convert our customers. We now have a better marketing strategy where we have been able to identify the greatest opportunities to increase sales and achieve a sustainable competitive advantage within our industry.
Ops Manager
CABVISION
Reaching out to Andrea to seek some assistance on how to use one of the formulas to solve a problem I was facing was one of the best things I have done! She explained how to use the formula to best suit my problem in a precise step by step manner.
Joel
Project Manager

Dive into the World of Data Analysis

The Excel & ME Blog is my way to share thoughtful guides. Covering everything from answers to common business requests, to step-by-step how-tos, to hints and tips on how to navigate common data analysis tools and everything in between.

You are sure to find something to help level up your skills and transform your data.

Excel WSSI Template Instructions

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7 benefits of reviewing sales performance weekly

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EXCEL & ME TEMPLATES

I have creates a range of templates and guides. That will support you on your data analysis journey.

From getting comfortable with daily and weekly checks. All the way to deep dive analysis, to outline the finer details of your next big opportunity!